At Outdoor Interactive, we use technology as a part of our strategic arsenal to have a competitive advantage in the marketplace. We believe we employ the best practices available and attribute that, in part, to our rapid growth and success. In a commitment to continually improve upon our business and the experiences that all parties have with us, it is our policy to react quickly to the ever-changing needs and desires of our customers and business partners. We have had the privilege to team with Practical Data, Inc. to be involved in the development and management of technology and technical partnerships that are vital pieces in building a successful online business. Using their expertise and talents in the realm of ecommerce sites and distributor integration, Practical Data plays a key role in helping us focus on the customer and not waste numerous hours worrying about the technology behind our business. Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and more than 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.