Online retailer Outdoor Interactive offers one-of-a-kind print catalogs, expands businessCompany experiences high growth with digital marketing, bolsters competitive edgeCLEMSON, SC - September 4, 2003 - Outdoor Interactive, Inc. - retailer of one of the broadest and most affordable product lines for archery, camping, fishing, hunting, marine and other outdoor activities - now produces one-of-a-kind, on-demand personalized print catalogs, in addition to offering its products through its online store, www.outdoorsuperstore.com. "No two customers are the same, so we don't believe in sending every customer the same catalog. We customize and print each catalog according to the customer's preferences and send it when the customer requests it," said James Haltiwanger, Jr., President, Chairman and CEO of Outdoor Interactive. "One day we might print and send 2,000 catalogs and the next day only two. Consumers just don't have time to look through all 70,000 of our products." When requesting a catalog, customers complete a short survey that helps Outdoor Interactive determine their interests and the regions and seasons in which they hunt, fish, boat, etc. Outdoor Interactive does not use popular online behavior analysis tools that look at a customer's activity on the site, or compare a customer's buying habits with other similar customers to create the personalized catalogs. "Direct marketing is about building relationships. Our customers provide information at will when they request a catalog. This results in more targeted personalization and is consistent with our commitment to customer privacy," Haltiwanger said. Based on the customer surveys, internal systems at Outdoor Interactive's headquarters in Clemson, SC, send data to Rochester, NY-based Color Centric for high-speed color output and fulfillment. Haltiwanger chose Xerox's DocuColor iGen3™ which offers variable-length, frequency-based customized color printing of text, images and graphics. Peter Perine, Vice President for Publishing Industry Marketing at Xerox stated, "The innovative on-demand direct marketing that ColorCentric and Outdoor Interactive have partnered to do is exactly what we envisioned when we developed the variable information printing capabilities of the iGen3™. We are thrilled to play a part in both bringing value to Outdoor Interactive's customers as well as helping the company grow its business." Andrew Cooney, ColorCentric's Vice President of Business Development, said, "We are pleased to provide such a unique, integrated, printing solution to Outdoor Interactive. The combination of Internet data collection, database-driven publishing and full color demand printing is the future of direct marketing and ColorCentric, along with Outdoor Interactive, is excited to be a pioneer in this industry." Haltiwanger added the personalized catalogs give Outdoor Interactive an advantage over the larger outdoor retailers.
Outdoor Interactive Customized Catalogs Outdoor Interactive product lines include archery equipment, boots, camping equipment, clothing, cutlery, leather goods, marine electronics, optics, sportsman gifts, trolling motors, and a variety of other outdoor sporting goods products. Outdoor Interactive features such recognized brand names as Abu Garcia, Coleman, Daisy, Easton Archery, Motorguide, Leupold, Penn, Remington, Ruger, Shakespeare, Winchester and many others. To request a catalog, go to www.outdoorsuperstore.com or call 1-888-715-8690.
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