Being a leading outdoor marketing firm, we feel it’s our responsibility to further push the limits of technology so our partners can reap the benefits to lower cost and higher efficiency. With this in mind, Outdoor Interactive is focusing our efforts on developing tools that are not only innovative, but we believe that they will become the standard for our standard. Relentless pursuit of true one-to-one customer relationship One-to-one marketing is about building a relationship the customer is unwilling to walk away from. This concept puts the customer’s wants and needs at the center of a marketing philosophy. It is the oldest sales technique, historically applied by sales representatives who learn as much as possible before meeting a prospect, look for clues about the prospect’s needs so as to tailor their offerings accordingly, and once there, listen as much as talk. OI has developed its technology platform to be capable of "learning" about customers’ needs and wants and continually providing them with the information they want to receive. One of the most common needs is for more simplified interaction with their retail relationships. Using scalable, flexible and integrated solutions, the Company is poised to take full advantage of the growing opportunities in one-to-one marketing. One-to-One Customized Catalogs This is where the future of print catalogs is going, so we’re proud to be on the cutting edge of it. Outdoor Interactive customers don’t have to waste time looking through pages and pages of products that they have no interest in. Based on each individual users input, we can tailor-make each and every catalog that leaves our building. It’s efficient. It’s personal. And it’s what our customers want. For distributors, it means getting your products in front of the people that are most likely to buy them. For our customers, it means spending less time shopping and more time outdoors where they want to be. Proprietary Technology Platform The proprietary technology platform is the backbone of OI’s business. It allows the Company to effortlessly communicate large amounts of data to / from its business partners with limited human interaction or intervention for a truly scalable solution. It handles everything from order information to inventory and accounting data. Digital Product Data Exchange Through our strategic partnerships, Outdoor Interactive is spearheading the development of a software package that will change the face of our industry for the better. For the sake of efficiency, this software will create a perfect transfer of product information from its inception at the manufacturer level, through the distributor, through the retailer and ultimately to the customer. Every level of the supply chain will benefit from this timesaving creation and the results will be seen on everyone’s bottom line. This innovative package has the full support of nine of the largest distributors in the world, not to mention the added interest of the numerous manufacturers we work with. With the increased sales, efficiency and instant access to dynamic product information, we are confident that upon its launch, this package is soon to become an industry standard.